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The Money Programme

Season 2007Episode 3Aired 2007-06-01
Virtual world, real millions

Virtual world, real millions

Millions of people are opting out of real life and signing up to "live" in computer worlds instead - and there is a fortune to be made there by selling goods and expertise in the virtual world. Big businesses including Reebok, Nissan and Calvin Klein have spotted the potential for making real money in the virtual world.